A Rap or Hip Hop Ballad can quickly establish an artist to popularity. Rap Ballads also have long staying power and can be heard over and over on the radio and clubs in addition to all the opportunities for special occasions that need music. Ballads from  2pac including "I Ain’t Mad At You" or "Dear Mama” to Puff Daddy’s “I’ll Be Missing You” have huge sustainability as songs and for an artists career.