Using club beats might just be the key to getting the exposure you deserve. How many times have you heard a young rapper wish out loud that they could get the true airplay they know they deserve? The answer to this question is literally all the time. But the asking of this question points to a trouble which stands at the heart of the matter with getting recognized as an artist. And the problem is that the most effective use of a rappers time is actually spent rapping. But in order to get your name out there you have to do more than rap. In fact, you have to market yourself and your beats. Young rappers are charged with the task of not only becoming excellent rappers but of becoming their own marketing agents as well. Yet in some cases, the clever use of club beats, either with a remix or fresh track can actually help you to get the exposure you need.
It’s certainly true that rappers don’t usually make good PR guys, and unless you’re lucky enough to land some brilliant manager at a young age who’ll literally make you what you are then you ‘re going to have to do it yourself, at least in the beginning. And this is where the clever use of a club beat can really help. It’s not to say that there’s anything special about a club beat, or magic, that will help you to get the exposure. It’s only to point out that in this day and age with Itunes dominating music, getting your stuff heard becomes more and more difficult. The window of time you have to be heard and the venues where you can get heard have shrunk considerably in the last decade.
And while the venues have declined where young rappers can air their music the dance club has only gotten stronger as a force in the world we live in. So many different types of people go to dance clubs that it’s a shame to avoid them with your music. And this means that you literally have to target them. All it takes is one song in the ears of the right person and you can be on your way. So if you can lay a sick rap over a nice club beat and then get that beat into a club playing live then you’ve come a long way.
Getting your song into one club won’t guarantee you get airplay or that you pick up a record deal, but it’s certainly better than not getting heard. If you can get your songs into one club then you can get them into another one. Once you’ve made a connection with one DJ with your club beats, then you can play him some of your other raps. He may not know what to do with your music, but he might know someone who does. Furthermore, he might just know another DJ who would like your track in a different club where you can also get some airplay. Club beats don’t represent a magic bullet, but they do represent an opportunity for any up and comer.